educating consumers
August 7, 2014

The Problem With Financial Education (And Content Marketing)

A Wall Street Journal article titled Start Early to Raise Money-Savvy Kids states:

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content marketing, financial services, Ron Shevlin, educating consumers, context
August 30, 2010

Reverse Logic

It happens every time. The moment those E.D. drug commercials list the possible side-effects: dry mouth, muscle weakness, nausea and, oh yes, erections lasting for more than four hours. I laugh out loud (or did the first hundred times I saw it).

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Jonathan Salem Baskin, consumer behaviour, choice, educating consumers, role of marketing, marketing communication
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