Ed Thompson

3 Ways Retail Banks Could Get More Benefit from Social Media

Guest Post by: Ed Thompson

Following last week’s post exploring social media fears and opportunities for financial services brands, this blog post suggests three  ways that retail banks could make real, innovative use of social media to differentiate their products.

Continue Reading

5 Social Media Misconceptions (and Opportunities) in Financial Services

Guest Post by: Ed Thompson

The financial services industry feels like it’s not ready for social media. You may think that this is due to regulatory restrictions, but there is more to it than that – and there are opportunities for the brands that overcome these misconceptions:

Continue Reading

Top 100 Engaging Brands on Facebook – A New Metric

Guest Post by: Ed Thompson

Earlier this week Facebook launched a new page measurement which looks at the number of fans who “are talking about” a branded Facebook page.

Continue Reading

The Swarovski SCVNGR Hunt – Our Impressions

Guest Post by: Ed Thompson

This weekend, FreshNetworks checked out the Swarovski Discover Your Light event, to experience a luxury brand social media campaign using SCVNGR. SCVNGR is a check-in app that sets users tasks or “challenges” to complete at certain locations.

Continue Reading

3 Challenges Facing Social TV

Guest Post by: Ed Thompson

Social TV, or Connected TV as it’s also known, will be an exciting area for marketers in the future as the opportunity for integrating the Internet and social networks offers a whole new dimension to the TV experience.

Continue Reading

Case Study: Data.gov.uk

Guest Post by: Ed Thompson

Yesterday I went to a Social Media Week event hosted by the Central Office of Information (COI) that focused on data.gov.uk.

Data.gov.uk is a programme that was initiated under Gordon Brown’s tenure of Labour leadership and now continues on in a slightly slimmed down version under the coalition government.

Continue Reading

Social TV and the Future of Advertising

Guest Post by: Ed Thompson

On Tuesday, as part of social media week, I attended an event on “The Future of TV Advertising – Keeping it Social”. The discussion centered on how social media can bring the fragmented viewing experience back to a shared one.

Continue Reading
Subscribe to RSS - Ed Thompson