ecosystems

Marketplaces, Platforms, Ecosystems, and You

If you ever read my blog you know that Sameer Patel (CEO of Kahuna) is a good friend and someone who challenges me from time to time on how to explain things.
 
No, I won’t be doing any more one-page summary of complicated topics, sorry.
 
Continue Reading

Marketers Need To Shift from Collecting Eyeballs to Building Interfaces

Modern marketing really began in the 1960’s with Philip Kotler and his ideas about uncovering the “needs, wants and interests of target markets.” Ever since, generations of marketers have learned to focus on the consumer and communicating features and benefits to them effectively.

Continue Reading

4 Things You Should Know About Platforms

Steve Jobs didn’t want to build an app store. As Walter Isaacson describes in his biography of Apple’s founder, the famously controlling Jobs was wary of the “bandwidth” needed to police a veritable army of third party developers. At first, he wouldn’t even discuss it.

Continue Reading

The Revolution Will Not Be Centralized

In his novel The CastleFranz Kafka tells the story of a man named “K” who is summoned by mysterious authorities for unknown reasons. He finds himself at the mercy of their bureaucracy and endless paperwork, which is carried out for a purpose that nobody can fathom but everyone seems to accept.

Continue Reading

Is Your Platform Burning?

In 1892, George Eastman formed the Eastman Kodak Company to “make the camera as convenient as a pencil.” The idea took off and by the early 20th century, Kodak had become one of America’s largest companies and Eastman one of its most successful entrepreneurs.

Continue Reading

The Access Economy

When Henry Ford started his company in 1903, he did more than just create a car or an assembly line (neither of which he actually invented). What he did was establish an entirely new form of organization, culminating in the vertically integrated River Rouge complex that was completed in 1928.

Continue Reading

From Islands To Ecosystem: Connecting Social, Digital + Mobile

From Web And Desktop To Anytime, Anywhere.

In the early stages of digital, businesses first dipped their toe on the Web by launching brochure like Websites which had to be located initially through a browser "URL" (WWW) followed quickly by search engines which organized the Web. Today, the Web and the digital landscape looks dramatically different compared to the Internet's frontier years. For starters, the Web has become mobile, with 1.2 billion of the world's population accessing the Web through a mobile browser.

Continue Reading

On Ecosystems, Adam Curtis and Positions of Power

I have a chronic habit of reaching more for biological metaphors to help describe how we inhabit a world of abundant technology and media. Two decades ago, when I was working on large IT systems in the civil service, Ian Franklin and I suggested a shift from thinking about these systems as engineering interventions to a more organic, gardening-style approach.

Continue Reading

Campaigns & Ecosystems

From Business Insider:

"Here’s the thing about many social media agencies: they often find themselves in the position of having to polish a turd. You pay them to get the word out about something, but you might not have an actual thing (a “social object” if you will) to talk about. The internet likes to talk about things - cool things, new things, awesome things, shiny things, fun things. Social media agencies don’t make things. They talk about things"

Continue Reading

Build Ecosystems Not Products

It is commonly known that Apple does not use user-centered research to help the Business determine what they should create or do next. They go one better. They build “playing fields” wide enough for people to do as they please.

Continue Reading
Subscribe to RSS - ecosystems