ecological footprint

The customer is always right – so goes the mantra of every sales rep from time immemorial. But, as we know, what customers want may not be best for the planet. For some brands, this presents a dilemma: how do you satisfy consumer needs while remaining eco-responsible?

by: Joel Makower

There's a growing school of thought that unfettered information about the environmental impacts of our world will smoke out the bad guys and help the good guys win.

I wish it were that simple.

by: Idris Mootee

I have been to quite a few so claimed green buildings lately from Chicago to Minneapolis and London to Berlin, I always have questions about these so called green buildings because everytime I asked them questions, I never quite got the answers.

by: Joel Makower

by: Karl Long

by: David Wigder

Events such as the 2006 World Cup and Super Bowl XL, as well as leisure destinations such as ski resorts, are beginning to market themselves as “carbon neutral”. This implies that the equivalent carbon released is offset through planting trees, investing in renewable energy sources or similar.

by: Joel Makower

What's your climate footprint? It's a hot question these days -- one being asked increasingly of companies by customers, investors, activists, regulators, and others.

by: Michael Hoexter

by: Joel Makower