Does the Future of Marketing Lie East?

by: Alain Thys

I have just been on what I can only describe as a 'Romanian roller coaster'.  Two days of non-stop meetings, a keynote on a conference of planners, a 4 hour inspiration session with 50 marketers (90% women :-), a TV show, a dozen interviews and more conversations than I can remember.  And this all while a few months ago I didn't even know that there was an event called Masterplan 2007, taking place in Bucharest.

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