Earth Day

Earth Day and the Polling of America 2011

It’s become a rite of spring: a bumper crop of data, surveys, polls, and analyses about the green market space. Each year, as Earth Day comes into view, a picture emerges about U.S. consumer attitudes toward green business and green shopping. It’s a murky picture at best.

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What's Happened to Earth Day?

I’m old enough to remember the very first Earth Day, in 1970. It was my senior year at Skyline High in Oakland, California. Many of us walked to school that day (as opposed to taking public transit, my normal means of getting to class). There was a student fair with a few rickety card tables displaying information about how to recycle, use less water, pick up litter, stuff like that.

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Earth Day and the Polling of America, 2010: Me First, Planet Later

It's April. The flowers are bursting with color, trees are coming back to life, people are smiling, walking a bit more jauntily; hope abounds. It can mean only one thing: Baseball season has begun.

That, and the latest crop of pre-Earth Day surveys has invaded my in-box.

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