This is a rerun of a series of blog posts I did back in April 2006 while researching things for my grad thesis (bonus: an unpublished chapter on history). It documents the evolution of advertising in sports video games published by Electronic Arts between 1983 and 2006. Since many AdLab readers probably haven't seen it, and the stuff is pretty fascinating, I thought I'd repost it. The original raw research notes follow. Some links may since have expired.