Brand Experience Brief: Birchbox

Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences.

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Why the Future of Digital Commerce Is the Omnichannel

When Bill Gates released his famous Internet Tidal Wave memo, the old media adage “content is king” became a mantra for the video age. Gates rightly pointed out that “the more users it gets, the more content it gets, and the more content it gets, the more users it gets.”

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China: The Most Valuable Social Commerce Market in the World?

Guest Post by: Jo Stratmann

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