durability

EPEAT: The New Green Computing Standard

by: Joel Makower

One of the biggest obstacles to the creation of markets for "green" products and services is the lack of norms and standards any new market needs to gain traction. For example, what's a "green business"? No one really knows, or at least agrees on a singular definition. (A group of us have been working to develop a standard that addresses this very question; more to come on that soon.)

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Green Marketing: Lessons from the Leaders

by: Joel Makower

I’ve been tracking the opinion polls on green marketing for nearly two decades now, and I’ll admit to several Groundhog Day moments: the same polls revealing pretty much the same optimistic data over and over and over.

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