drinks

Pepsi's Brilliant Branding

by: Jonathan Salem Baskin

No, not its inane brand image campaign and logo nonsense. I'm talking about its announced intention to spend $6 billion to take control of its bottling and distribution operations. I think it is the smartest branding move the company has made in recent memory.

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Diet Drinks Don't Fool the Brain

by: Roger Dooley

But, a little sugar goes a long way

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