domain names

Does Your Domain Say “Trust Me?”

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said “no.” For years, I’ve operated or advised websites that ranked at or near the top for various brand names, and found many users assumed the site WAS that brand. Even the most cursory look at either the domain or the site itself would show the site to be unaffiliated with the brand, but oblivious visitors would post inquiries about customer service problems, purchase locations, and so on.

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You Can't Force Them to Come to You

by: Nancy Baym

As you have likely heard, Prince has been ruffling the righteous feathers of many fans lately by seeking the domain names of a number of Prince fan sites. The grounds are ‘intellectual property violations.’ Among the violations are photos of fan tattoos of images to which Prince holds the rights. Nevermind whose body they’re on. You can follow the struggle from the affected sites’ POV on their site Prince Fans United.

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