How Well Does the Behaviour of Customers Conform to Customer Experience Dogma?

CX Dogma: In Today’s World The Customer Experience Is Critical

What do the CX gurus say? Do they not proclaim the critical importance of Customer Experience? Do they not assert that in the age of social media Customer Experience is everything? Do they not say that those organisations that do not pay attention to the Customer Experience will go out of business?

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Context over Dogma

by: Sigurd Rinde

Context: "The circumstances that form the setting for any event, statement or idea, and in terms of which it can be fully understood and assessed."

Dogma: "An authoritative principle, belief or statement of opinion, especially one considered to be absolutely true regardless of evidence, or without evidence to support it."

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