diversification

Is Facebook Destroying the American College Experience?

Sitting with a group of graduating high school seniors last summer, the conversation turned to college roommates. Although headed off to different schools, they had a similar experience of learning their roommate assignment and immediately turning to Facebook to investigate that person.

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The Question of 'Market Focused' and 'Strategic Extension into Adjacencies'

by: Idris Mootee

In a recent journal article “How to create market-focused product winners” by Roger More (a marketing prof at the Richard Ivey School of Business), he talked about why companies fail due to lack of market-focus. Prof More has a unique and entertaining style of delivering which is hard to find, he has been teaching marketing for decades at Ivey. Him and I often have very opposite views on many aspects of marketing. I did enjoy his classes.

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