distribution

Pepsi's Brilliant Branding

by: Jonathan Salem Baskin

No, not its inane brand image campaign and logo nonsense. I'm talking about its announced intention to spend $6 billion to take control of its bottling and distribution operations. I think it is the smartest branding move the company has made in recent memory.

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Not So Innocent

by: Jonathan Salem Baskin

Coca-Cola intends to buy between 10 and 20% of Innocent, which is the company that all but invented the idea of a "socially conscious, good-for-you fruit smoothie" in the UK.

I think it's a deviously brilliant move, but not for the reasons feted in the marketing media.

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Skittles Goes Modernista! With a Distributed Experience

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Publishers, Update Your Business Model!

by: Alexander Osterwalder

Book publishers, I think your business model is expiring! If you don't update it now, you will suffer the same fate as the music industry: "cluelessness" of what to do to fight steeply declining revenues!

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Shop Talk Podcast #15 - Scilla Andreen on the Changing Indie Film Business

by: John Caddell

vintage_radio - JC.jpgThe latest podcast features a discussion with Scilla Andreen, co-founder and CEO of Indieflix, about the current state and future prospects of the independent film business.

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SaaS predictions for 2008 and beyond

by: Christian Smagg

With only a few days left before 2008 hits us, I thought it was the
perfect timing to dive into what Saugatuck Technology just reported as
being their SaaS predictions. Their recent research alert highlights five key trends in SaaS for 2008 and beyond.

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Course (in German) on Modeling Business Models - Day 2 of 4 half-days

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Burger King Sells 2 Million Game Copies in 4 Weeks

By: Ilya Vedrashko

Burger King "announced that its trio of games for the Xbox and Xbox 360 had broken the 2 million mark in just four weeks" (GameSpot).

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Bookselling: it's a distribution game now

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The Art of Distribution

by: Guy Kawasaki

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