The Integration of Marketplace & Marketspace: The Killer App for Healthcare?

In our recent Diamond Digital IQ study, we found that only 3% of healthcare companies were focused on innovation as their primary strategic emphasis. You can empathize that 2009 was a year where many participants in the healthcare cluster were just trying to survive, but, in an industry where costs are rising, care is becoming more complex, and funding sources are in flux, we need more than only 3 in 100 firms focused on innovation. See the figure below.

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Objects and Stories

"Information is not knowledge, knowledge is not wisdom, wisdom is not truth, truth is not beauty, beauty is not love, love is not music, and music is THE BEST."

Frank Zappa

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The Digital Photography Industry Is Now at Its Industry Breakpoint, It Is Ready for Disruption. Not All Will Survive.

The digital camera market has enjoyed some growth the last few years but I think it is reaching a point where sales will be flat or in a slow decline with the exception of DSLR. Digital camera has almost completely replaced earlier film models, and already camera makers have begun emphasizing DSLR or special features for customers to upgrade to.

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Digital Trends for 2010

I've been playing around with a staggeringly impressive presentation tool called Prezi. Above, I've uploaded a brief look at some of the DIGITAL TRENDS that I see coming to the forefront in 2010 -- real-time marketing, augmented reality, new mega-content companies to replace mainstream media companies, and interesting cultural trends like the re-invention of bank branding in the aftermath of the worst financial crisis since the Great Depression.

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The Digital Shakedown

Ever seen this slide, or something like it? It's usually filled with colorful logos and wacky names, purportedly portraying the crowded, utter confusion of the world of social media. Sometimes it's shown with another slide, most often a graph showing a line for consumer time spent with traditional media (trending down), and a line for "engagement" with things online (going upwards).

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The Irrelevance of Digital

There's been a few things I've read recently questioning the relevance of the word 'digital' in marketing, suggesting that in light of the digitisation of all media it is losing its meaning, that the days of specialism are over.

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Change Marketing, Yes We Can (presentation)

by: Alain Thys

I don't know about you, but for years now I've had the feeling there's something wrong in the land of marketing.  After all, we all read that the world has changed. That media consumption has changed.  Consumer behaviour has evolved.  That brands aren't trusted.  That mass media are dead. 

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Electronic Ink Publishing Almost Here?

by: Ilya Vedrashko

You might have seen one of yesterday's top tech stories about sales predictions for the Kindle e-reader (378K to be sold in '08). If true, it's a good news for Amazon, but also an important development for the publishing industry, and by extention, the ad biz.

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With 20% of UK Shopping Online Are Retailers Ready?

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Internet: Twice as Influential as TV; Eight Times as Print Media

by: Matt Rhodes

A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.

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