digital

Digital Trends for 2010

I've been playing around with a staggeringly impressive presentation tool called Prezi. Above, I've uploaded a brief look at some of the DIGITAL TRENDS that I see coming to the forefront in 2010 -- real-time marketing, augmented reality, new mega-content companies to replace mainstream media companies, and interesting cultural trends like the re-invention of bank branding in the aftermath of the worst financial crisis since the Great Depression.

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The Digital Shakedown

Ever seen this slide, or something like it? It's usually filled with colorful logos and wacky names, purportedly portraying the crowded, utter confusion of the world of social media. Sometimes it's shown with another slide, most often a graph showing a line for consumer time spent with traditional media (trending down), and a line for "engagement" with things online (going upwards).

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The Irrelevance of Digital

There's been a few things I've read recently questioning the relevance of the word 'digital' in marketing, suggesting that in light of the digitisation of all media it is losing its meaning, that the days of specialism are over.

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Change Marketing, Yes We Can (presentation)

by: Alain Thys

I don't know about you, but for years now I've had the feeling there's something wrong in the land of marketing.  After all, we all read that the world has changed. That media consumption has changed.  Consumer behaviour has evolved.  That brands aren't trusted.  That mass media are dead. 

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Electronic Ink Publishing Almost Here?

by: Ilya Vedrashko

You might have seen one of yesterday's top tech stories about sales predictions for the Kindle e-reader (378K to be sold in '08). If true, it's a good news for Amazon, but also an important development for the publishing industry, and by extention, the ad biz.

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With 20% of UK Shopping Online Are Retailers Ready?

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Internet: Twice as Influential as TV; Eight Times as Print Media

by: Matt Rhodes

A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.

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Must We Give away Digital Creative Works?

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Interactive Marketers, the New Stick in the Muds?

by: Karl Long

Is the web really moving so fast that the recently, bold, innovative, interactive marketers are now the “traditional” media? Are they obsessed with RIA/Flash based “orgies” for the senses and missing the boat a little on the “new” marketing, the conversational marketing, the blog marketing, the social software etc.

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Advertising Space Innovation Needed

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