digital

Free

“Old marketing” is about to take ownership of both customers’ and investors’ imagination and cash flow in the “connected” space. “Free”, “discounts” and “coupons” seem to be the new digital brand.

Recent examples and experiences from the digital realm presents connected technologies as nothing more than a platform to accelerate companies’ ability to give away their products at a discount – rather than innovate and change business:

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Outside – The Future Is Not in Front of Us… V.1

We often talk about the future as something linear, directly in front of us. We are giving ourselves the impression that we are operating within some kind of limited space, where in order to make room for new stuff, old stuff has to disappear – or be killed.

 

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A Wider Digital Perspective (Part 2: Digital Services)

How does digital communication affect business outside marketing?

In this three-part article I will try to explain the changes I’m seeing in the convergence of emerging digital communication, branding and business.

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A Wider Digital Perspective (part 1)

How does digital communication affect business outside marketing?

In this two-part article I will try to explain the changes I’m seeing in the convergence of emerging digital communication, branding and business.

Continue Reading

11 Actionable Trends for 2011

One of the most interesting parts of my job is working wirth each January to curate what the firm sees as the key trends that we think our clients and teams need to think about in the year ahead. This is the second time Steve and I collaborated on this effort. What I really like about our 2011 effort is that we don't just gaze into the crystal ball but we provide actionable insights along with recommendations on what you should be doing.

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Making Sense of the Retro-Digital Movement

We're experiencing a retro-digital (or is post-digital?) movement in the tech world: just today, I read about a gaming company (Discovery Bay Games) that has figured out to convert your bright, shiny Apple iPad into the type of tabletop board game that you played decades ago.

 

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Millward Brown Digital Predictions for 2011

I like Millward Brown reports. There is nothing radically that new in their predictions for 2011 but it is worth a quick read.

Because of my interest in Web video (quick plug for my web video production company InTwoFocus and my Web video blog) it was good to see that the expectations for video advertising are a continuing move in the upward direction.

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The Integration of Marketplace & Marketspace: The Killer App for Healthcare?

In our recent Diamond Digital IQ study, we found that only 3% of healthcare companies were focused on innovation as their primary strategic emphasis. You can empathize that 2009 was a year where many participants in the healthcare cluster were just trying to survive, but, in an industry where costs are rising, care is becoming more complex, and funding sources are in flux, we need more than only 3 in 100 firms focused on innovation. See the figure below.

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Objects and Stories

"Information is not knowledge, knowledge is not wisdom, wisdom is not truth, truth is not beauty, beauty is not love, love is not music, and music is THE BEST."

Frank Zappa

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The Digital Photography Industry Is Now at Its Industry Breakpoint, It Is Ready for Disruption. Not All Will Survive.

The digital camera market has enjoyed some growth the last few years but I think it is reaching a point where sales will be flat or in a slow decline with the exception of DSLR. Digital camera has almost completely replaced earlier film models, and already camera makers have begun emphasizing DSLR or special features for customers to upgrade to.

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