digital strategy

While everyone is probably happy that the volcanic ashes have subsided, at Futurelab we want to keep throwing new ideas in the air. That is why today we are once again proud to announce a new contributor to our blog.

Michael Porter popularized the idea and proposed generic strategies for organizations like Cost Leadership and Differentiation. Normally I’m not a fan of generic strategies as I don’t think they really lead to a sustainable advantage. IMHO most strategies should take such good use of your organizations talents, capabilities and resources that it should be virtually impossible to copy your strategy. In other words if you are worried about sharing your strategy with people because you think people might steel it, I’d suggest you find a new strategy.

by: David Wigder

One of the most effective ways to syndicate content is to activate power users on sites such as Digg. Quite simply, “Diggers” uncover and bookmark interesting content – news articles, images and videos – for others to view.

by: David Wigder

Traditionally, publishers have viewed websites as content destinations, challenging marketers to drive traffic to specific websites in order to engage consumers with relevant content.