Late last week, Warner Music Group fired nearly 40 people at Rhino Records, signaling it has all but given up on producing CDs. The flacks blathered and the stock analysts swooned, yet nobody mentioned that the company pretty much ceased to exist.
by: Nancy Baym
by: David Jennings
Word-of-mouth is a powerful and effective way of promoting products. You can't control it, but can you encourage it and harness its energy?
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