digital media

Media 2.0, Web 2.0 and Agency 2.0?

by: Idris Mootee

I
got quite a few emails responding to my yesterday's post and so I
decided to share the first part of the full presentation here. I hope
you'll enjoy it. Many of the ideas were as a result of my conversations
with thought leaders both academics and industry leaders over the last
six months and they definitely get it. But most big ad agencies folks

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Ad Agency's Disruptive Future? Can the Old Dogs Survive It?

by: Idris Mootee

"Password to Marketers' Meeting: Digital"
as reported in a headline today by Suznee Vranica of WSJ. Wonder how
many marketers have those secret passwords? In this crazy business
environment, marketing is ready to be reinvented. No one is sure to who
is taking the lead to drive this change. I have some ideas. I am sure

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A Few 2008 Predictions (Not Exhaustive) and Happy New Year to You All!

by: Idris Mootee

I guess this is the time to make some predictions. This is by no means
exhaustive and some are more important than others. Here they are but
not particular order of importance other than just some random thoughts
at this time of the year in front of my fireplace. If you have some
good ones to add, pls send them this way.

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Marketing 2.0 and Five Key Trends

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10 Ways Digital Can Help You Thrive in a Recession

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MacArthur Series on Digital Media and Learning (it's live!)

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The Road to Dell: Part One

by: David Armano

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Unlike Jarvis, my journey on the road to Dell didn't start as a customer—it started as a blogger.

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“Fast Forward: Designing for Constant Change” Study

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Repurposing the Corporate Blog to Reach Green Influentials

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Off-shored digital media

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