digital media

The Future of Online Audio? SoundCloud Hits 5 Million Users

Guest Post by: Jon Stokes

Audio sharing site SoundCloud reached the milestone of five million users this week. This means that SoundCloud has gained two million members since February, showing a very impressive growth rate for the site.

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Bright Lights Project: Kindle

BookExpo America, the annual event for the authors, agents, publishers, distributors, and assorted vendors of the book industry, just concluded last week in New York City. The gig was filled with handshakes and the tote bags filled with galleys and schwag, or so I read on Fortune's website.

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Oprah: The Last Analog Celebrity

After 25 years, Oprah Winfrey's history-making TV show has come to an end - and so has The Era of the Analog Celebrity. In many ways, Oprah defined what it meant to be a celebrity in the analog age - the age before Twitter, Facebook, Foursquare and the constant need to optimize your Google search results.

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The Future of the TV Experience

Multitasking, once predicted as the last nail in the coffin of the TV industry, could now be the thing that reconnects TV with its most important asset: the audience.

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3 Challenges Facing Social TV

Guest Post by: Ed Thompson

Social TV, or Connected TV as it’s also known, will be an exciting area for marketers in the future as the opportunity for integrating the Internet and social networks offers a whole new dimension to the TV experience.

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What Bin Laden's Death Teaches Us about Modern Media

I'm sitting here on an historical Sunday evening watching the news of Osama Bin Laden's death unfold in real time. It's been over an hour since the news of a pending presidential statement first hit the national airwaves. It got me thinking about the state of media based on how I was digesting and consuming it. Here are a few thoughts:

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The Future of Content

In our continuing series of posts looking forward to what is going to happen this year in media, digital, and advertising, I’m pleased to chat with Andy Chen the CEO of Preview Networks. Andy and I worked together when we were at Isobar’s central hub in London. We like to think we were way ahead of time in terms of our approach when we worked on clients like Philips and its pleasing to see that Andy has gone on to big and even better things.

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Importance of Brand in the Digital Media Environment

Basic marketing economics teaches us that the best way to make sure not to make any money is to create a product that is identical to every competitors offer, and then market it in abundance. Unfortunately this is also a good description of the digital media/publishing environment.

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Social Steganography: Learning to Hide in Plain Sight

[Posted originally to the Digital Media & Learning blog.]

Carmen and her mother are close. As far as Carmen’s concerned, she has nothing to hide from her mother so she’s happy to have her mom as her ‘friend’ on Facebook. Of course, Carmen’s mom doesn’t always understand the social protocols on Facebook and Carmen sometimes gets frustrated. She hates that her mom comments on nearly every post, because it “scares everyone away…Everyone kind of disappears after the mom post…It’s just uncool having your mom all over your wall. That’s just lame.”

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Traditional Media Is Haemorrhaging Its Lead as Music Discovery Platform

I'm emerging briefly from hibernation again, as I'm astonished at how this Myxer report's findings on music discovery are being reported. The research is based on a US sample of people who download mobile entertainment.

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