digital marketing

How to Use Twitter as a Twool

by: Guy Kawasaki

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Walking the Talk in Adland ... A Talk with Brian Fetherstonhaugh

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Spamalot

by: Jonathan Salem Baskin

I saw the musical "Legally Blonde" on Broadway Saturday last night, and now I'm a marked man.

You see, soon after being seated, my daughter caught the blow-in offer that fell out of the program: "send a text, and you could win a CD of the show before it ends." We normally resist all of the exhortations to share an email that come with every product, magazine, or web site my teen daughter visits. 

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Applicant Eye Color

by: Jonathan Salem Baskin

I wonder if some of the latest thinking on measuring engagement with online brands is something akin to recording the eye color of job applicants.

There's no question that we can come up with ways for people to pass time visiting web sites: great, creative content and contests are tried-and-true tools for capturing and keeping someone's attention, whether accomplished via crude hand-puppets on a makeshift stage, or through slick digital transmission.

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Marketing's Wheel of Misfortune

by: David Armano

One of the ways I have "monetized" this blog and other efforts in the social space has been the privilege of  getting out and speaking to folks in the marketing field from a variety of perspectives.

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Are Digital Marketing + Social Design Compatible?

by: David Armano

I'm attending a panel next week at the Ad Age digital marketing conference.  The topic?  Making social media work:

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Ad Agency's Disruptive Future? Can the Old Dogs Survive It?

by: Idris Mootee

"Password to Marketers' Meeting: Digital"
as reported in a headline today by Suznee Vranica of WSJ. Wonder how
many marketers have those secret passwords? In this crazy business
environment, marketing is ready to be reinvented. No one is sure to who
is taking the lead to drive this change. I have some ideas. I am sure

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Clients Are Demanding Agencies to Reinvent Themselves

by: Idris Mootee

WSJ reported today that the Web's emergence is now forcing ad executives to
succumb to marketers' demands that agencies reinvent how ads are created, and
forget their TV-centric approach. This is a really good piece that reflects
exactly the big challenges. They reported that clients are even calling
for changes in the way ad firms are structured. But until now, few advertisers

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The Future Belongs to Small Creative Hot Shops +Digital Strategy Consultants+Global Media Agency?

by: Idris Mootee

Back in the 80s clients only work with their
official appointed agencies and these global agencies continued
expanding their service to other below the line and other downstream
promotional activities. There were a few
attempts to move upstream but largely failed. Then in late 90s during

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Papervision3D: Geometry in a Flash

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