digital marketing

Converse Domaination

I've seen a few lists of the top 'digital campaigns' of the decade. Most of them feature similar work (Uniqlock and Lucky Switch, BMW Films, Nike+, Whopper sacrifice and subservient chicken, Chalkbot etc). But there's one which has been strangely absent from every list that I've looked at, so it's only right that I recognise it here.

Neil Perkin, digital marketing, campaigns

August 6, 2010

Keeping It Small

The good people of New Media Age kindly asked me if I would write a piece for them and so I penned an opinion column (I've not been short of opinion lately it seems) on being big, and being small on the internet:

Neil Perkin, Internet, digital marketing, relevance, fragmentation

April 28, 2010

Say Hello to Mass Media 2.0?

Reckitt Benckiser ("RB") made ad trade headlines last week when it announced a record-setting $40 million web video buy for 2010. What shocked everyone wasn't the dollar amount but rather that the company pretty much doesn't care where the ads run.

Jonathan Salem Baskin, digital marketing, online advertising, content, low-involvment brands, audience, low-involvement brands

October 16, 2009

Three (More) Rules for Making Social Marketing Work

As promised, I’ve decided to share (and test) my next three rules of social media marketing, as a follow on to my last post.

These are loosely inspired by the “immutable laws” from Ries and Trout, and are based on some of the models my firm is developing. They also aim to be observations and discussion starters as much as recommendations.

Esteban Kolsky, social marketing, digital marketing, online communities

September 22, 2009

The Three Rules for Making Social Marketing Work

John F Moore recently wrote in his blog, and Paul Greenberg concurred, that we need to move beyond just Customer Service for Social CRM. Today I am privileged to have Allen Bonde write a guest post on Social Marketing. In case you don’t know Allen, he was the head of his own research group (The Allen Bonde Group) while I was at Gartner (he was one of the few people outside of Gartner that it was OK to read).

Esteban Kolsky, social marketing, digital marketing, online communities

September 20, 2009

What Made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Guest Post by: Maria Pergolino

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.I focused on the B2B sessions along with hosting a one hour chat session on Email Marketing and Lead Nurturing in the network lounge during the event. Here are my top takeaways from the event: