Content is definitely the new hype on the marketing block, rapidly closing in on the peak of inflated expectations. There is a ‘Content Marketing Institute
‘ with infographics
that says 92% of marketers already use content marketing and more than half of all marketers will increase their budgets allocated to the trend in 2014. It could be a consequence of ambiguously broad definitions
but it could also be a way too low number, for basically anything marketing (communication) produces is to be considered content.