The Digital Universe
So this morning I read some quite astounding figures about the growth of digital content and data. Research by technology consultancy IDC estimates that the 'digital universe' grew by 62% last year to 800,000 petabytes (a petabyte is a million gigabytes). To put that into context, according to The Guardian that's enough to fill 75Bn iPads and is a digital output equivalent to the entire population of the Earth tweeting continously for a century (God forbid).