Digital Influence Index

Guest post by Olivier Blanchard

I can’t lie, every time I see a list of top social media or digital “influencers” pop up in my stream, I cringe a little. Why? Because 99% of the time, Top 10/25/50/100 lists are nothing more than linkbait and bullshit. Here’s how it usually works:

by: Matt Rhodes

A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.