So, it looks like Radio Shack filed for bankruptcy, which had been expected for some time now. It's a shame to see a company that's been around for so long close after almost 100 years, but they sadly brought it on themselves.
In a recent post, I described a meeting I led for one of my clients that needed to engage its senior leadership with its brand. And I mentioned that I had started the meeting with a cheeky “What Can Brands Learn from Lady Gaga?” video.
Although I can’t show the video here, I did want to share with you the points from it, since I really do believe the Lady has a lot to teach us about brand-building.
Content is King. So said some guy who hasn’t been identified. The guy who said this set off a trend in content creation on a scale that hasn’t been seen before. Everybrand and his dog, cat, meerkat and seagull, are producing “branded content”.
At last week’s MINDBODY University, I had the opportunity to teach business leaders how to increase their competitive advantage. Although the seminar was attended by business owners in the health, fitness, and wellness industries, the principles we covered are instructive to most businesspeople and so I thought I’d share them here.
I learned today that Axe Body Spray for Men is running an ad in Uruguay where readers sending an SMS to their address receive on their phone the missing bits of a picture of a beautiful woman. (Those bits are clothed, BTW.)