Dick Stroud

The presentation I gave to the Assisted Living Conference in Liverpool

I have spent the last couple of days in Liverpool. My first visit to this part of the UK.

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Packaging - a design nightmare

Yesterday evening I had the pleasure of appearing on Radio New Zealand. Having spoken on a number of radio stations I must say I was really impressed with the professionalism of the station in its pre and post show organisation.

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Heineken wants your ideas about engaging the 60+

Full marks to Heineken who has decided that there might be some scope in getting a better understanding of the older market.

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Why car manufacturers had better wake up - the young are getting on their bikes

The number of young people taking driving tests has dropped by 20% in the past five years.

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The Demographics of Social Media Users — 2012

Pew Internet Research has been busy looking at the demographics of social media use in the US.

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You must download the comScore UK Digital Future 2013 report

This is an excellent report (free) that contains some fascinating data about the age profile of digital use in the UK.

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CX is a lot more than social media

Oracle has produced a report called  - Global Insights on Succeeding in the Customer Experience Era. It is free, but you will have to register to get it here.

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P&G is getting serious about the older consumer

At the end of last year I blogged about P&G's decision to target older consumers with the launch of a new (modified) set of products under the Crest brand. I was not that impressed with the ad and the marketing messages that it had adopted  - have another look for yourself at the ad below.

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Ageing consumers and the future of Pharma

I found this presentation by Patrick Dixon - titled: "Older Health Consumers: Marketing To Ageing Customers - the future for Pharma" interesting, but I have a couple of 'buts'.

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40% of shoppers would spend more if offered a better customer experience

Getting the customer experience right is becoming increasingly important as a way of gaining consumer trust and their business. This is something that applies as much to online as physical channels.

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