Dick Stroud

In Marketing? Then Set Aside 60 Mins of Your Life and Watch This Video

Google you are brilliant.

Take the advertising people that created four iconic American ads, fuse them with a bunch of hot shot digital marketers and create new customer engagement processes using the best of today's technology.

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America’s Mass Affluent - What Is Their Online Behaviour?

Nielsen reckons that America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Who are the mass affluent? According to Nielsen? It is households with between between $250,000 and $1,000,000 in liquid assets.

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The Disappearing Middle of the Market - Go Rich or Poor but Not Middle

The media (and hence politicians) in Europe and the US have been obsessed with income inequality and getting everybody to pay their 'fair share' of taxes and all of that stuff. By the time these stories hit the headlines it is old new to half decent marketers.

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Who Do You Think Is a Good Age Neutral Company - John Lewis

If I had a dollar for every time I have been asked: "so what company gets this ageing thing and is succeeding" I would be a wealthy guy.

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Studying Quantum Physics Helps Understanding Older Consumers

Back at the beginning of time I studied quantum physics. Who knows what would have happened if I had continued down that life path?

One of the first things you learn, other than a good grasp of mathematics, is the Heisenberg uncertainty principle.

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Japan Goes Age-Friendly in Pursuit of Older Mobile Phone Customers

Really interesting blog posting from Kim Walker, via his contacts in Japan, about ways to improve the sale of smartphone products to older people.
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How Serious Is The Problem Of The Youthfulness Of Those Working In The Media Industry?

For as long as I can remember the fact that marketing in general and the media industry in particular is stuffed full of bright young things has been an excuse for how engages with older consumers.
 
It is an appealing argument and I expect that it has some truth. But only some truth.
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Why Don't Suppliers Care About "Packaging Rage"? New Research Reveals the Enormity of the Problem

Over 50% of grandmothers suffer frustrations with packaging on a weekly basis.
 
Recently I worked with Grannynet, the social networking site for grandmothers, to explore the issue of product packaging. 
 
We found that a staggering 80% of those surveyed have had issues with packaging in the last month alone, with 51% being in just the last week. 
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Ageing Chinese face a bleak future

The WSJ had a frightening article about the scope of the ageing problem faced by the Chinese.

I will not bother to give your the URL since I am almost certain it is subscription only.

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Marketing to Boomers - Financial Services Forum presentation

This is a podcast of a presentation that I gave last week to the Financial Services Forum during a conference about marketing to Baby Boomers.

It was an excellent event and I enjoyed meeting a couple of new people with interests in the ageing consumer - Martin Clarkson, Director, Elderberry Associates and Tom Hind, Director of Creative Content, Getty Images

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