Take the advertising people that created four iconic American ads, fuse them with a bunch of hot shot digital marketers and create new customer engagement processes using the best of today's technology.
Nielsen reckons that America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth. Who are the mass affluent? According to Nielsen? It is households with between between $250,000 and $1,000,000 in liquid assets.
The media (and hence politicians) in Europe and the US have been obsessed with income inequality and getting everybody to pay their 'fair share' of taxes and all of that stuff. By the time these stories hit the headlines it is old new to half decent marketers.
This is a podcast of a presentation that I gave last week to the Financial Services Forum during a conference about marketing to Baby Boomers.
It was an excellent event and I enjoyed meeting a couple of new people with interests in the ageing consumer - Martin Clarkson, Director, Elderberry Associates and Tom Hind, Director of Creative Content, Getty Images