Dick Stroud

36% of People Tested Still Do Not Realise that Google Adwords Are Ads

Get real about the level of digital literacy.

It does amuse me when I hear a bunch of digital marketers talking about some way they are going to finesse their strategies and how they intend using the latest social media development.

Continue Reading

Tablets (Flat Screen Variety) and Older People in the News

Ofcom published its annual update about how us Brits are (or not) consuming data in one form or another and what equipment we are using. The title is Adults’ Media Use and Attitudes Report.

Continue Reading

A Billion Shades of Grey - The Leader in the Economist

As usual the Economist doesn't just regurgitate the usual boilerplate wisdom of ageing but comes up with something new.

The key argument is explained in this video.

Continue Reading

Mismatch Between Hype and Reality of How the 70+ Use Techology

Pew Internet has just published a report titled - Older adults and technology use: Adoption is increasing but many seniors remain isolated from digital life.

Laurie Orlov has written a blog posting about the research. Her main conclusion is that as much as we would like to think that the older-old are taking to using smartphones and tablets and spending more time online the evidence suggests that isn't really so.

Continue Reading

A Nice Compact Video About Ageing and the Global Differences

This is a well made short video you might want to use at presentations. Well made and makes some good points.

The BBC made this video based on the research by Pew. I wrote about the report a few days back. 

Continue Reading

Amazon Mayday - Is This the Future of Providing Just in Time Help

This is the first time I have seen the use of video to provide just in time help.

I can well see in the longer term this could have a lot of benefits for IT users with limited skills. In the short term I would think it will be mainly used by the tech literate.

Continue Reading

Great Video of Aging2 and Its Start-up Generator

Do watch this video that shows a really innovative development in the US to create new products and services for older people.

Aging2.0 has its headquarters at the Institute on Aging in San Francisco. What is so brilliant about this is that they have collocated their start-up incubator in a building used by older people.

Continue Reading

Older Women Outspending Their Children on Clothes and Accessories

Most of the UK press featured the research from Kantar Worldpanel about the growing buying power of older women and their influence on fashion.

Women in their fifties are now spending almost £7 billion a year on clothes and accessories.

Continue Reading

Navigating the Consumer Journey - A Report by Kantar WorldPanel

I thought these statements from the Consumer Journey report by Kantor WorldPanel reinforce the message that we have been telling our clients:

Continue Reading

The Longevity Economy Generating Economic Growth - A Report from AARP

AARP has been  busy, working with Oxford Economics, putting some numbers around the value of the older consumer market.

Continue Reading
Subscribe to RSS - Dick Stroud