Dick Stroud

So Young Marketer, How Do You Ensure a LifeTime Customer Experience (CX)? Watching This Is a Good Starting Point.

Kim Walker and I believe every customer experience should be designed to accommodate the needs of the widest possible range of consumers.

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Two Interesting Article in the UK's Sunday Press about Ageing

A couple of weeks back I contributed to an article being written by Anna Hart for Stella magazine that is part of the Sunday Telegraph.

The questions that she sent me were unusual in that they were very thoughtful. I am not trying to be nasty to journalists but often the questions are predictable and have been covered endless times before.

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Millennials Look for Experiences over Possessions - So Do Their Parents

I had to laugh when Marketing magazine had a headline "Millennials look for experiences over possessions." I thought that I had read something like that before and then remembered a blog posting back in 2008 that said something very similar only this time it was about Boomers.

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Do It Yourself Healthcare Will Be a Big Business

The 'worried well' older person who wants to get more control of their own health will be a rich vein of business for companies that can craft the right offer and message.

In the past I have blogged about the difficulty for digital health startups trying to engage the big healthcare players. The obvious alternative strategy is to sell direct to the consumer/patient.

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Baby Boomers Are Opening Their Wallets - So Says Gallup

You should read this research from Gallup. 

As the title suggests, it reckons that US Baby Boomers are spending - certainly more than they did a year ago.

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You See the Over 65's Don't Use Computers - Ba*****it

Two days ago at 07.00 the UK launched the sale of its 'Pensioner Bonds'. To buy these you had to be 65+.

At 07.20 I tried to log and buy some. The website was overcome by the demand and was showing an 'unable to cope' message.

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Hearing Loss? Denial Doesn’t Work. Trust Me.

Well done AARP in providing advice about hearing loss and well done in engaging Katherine Bouton to write the blog.

My hearing is definitely in decline and I can identify with so much that Katherine writes. These tips for making it easier to engage somebody with hearing loss are great. 

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2015 Heralds the Age of 'Post Demographic Consumerism'

It's early January and that means one thing - forecasts for the coming year.

I have this image of the poor sods that have to come up with these insights huddled in a room in late December trying to come up with something interesting to say. Time is running out and they default to rehashing the forecasts from the previous year or the one before that. In this case, the ones from a decade before.

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Why Global Brands Find It So Difficult To Respond to Their Ageing Customers

I have been in the ageing business for at least a decade - probably a bit longer. During that time I have seen a lot of changes to the way companies respond to growing number of older customers BUT I have seen the same old mistakes made time and time and time again.

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A Retail Bonanza as Oldies Spend Their Pension Savings - I Think Not

Research from Ipsos MORI (sorry I couldn't find its URL) forecasts how people will spend their pension funds once they get hold of them next April. Here is an article about the research from the Guardian.

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