Dick Stroud

Older People Don't Trust Finance Companies and Don't Understand the Products They Offer

Most older people don't trust the Financial Services industry. The lack of trust probably is equally shared by the young. This is not telling you anything new.

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Time To Scrap the Idea of a Category Called Technology for Seniors

Technology for seniors – why have a separate category? Laurie Orlov asks this question and comes up with a few answers.

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Brands Still Need To Retool for 50+ Market - So Says J Walter Thompson

To be honest, there is nothing that new in this report. Its research base is 250 interviews with the 50+. If you study the older consumer marketing you will have encountered most of the findings before - probably more than once.

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A High Tech 'Ageing Experience' like You Have Never Seen Before

MIT AgeLab's Agnes (Age Gain Now Empathy System) was brilliant at generating PR for the organisation. How useful it was in reality and how much good it did  - I don't know. But what a terrific way to promote the message about ageing (and MITAge Lab).

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Patients Want More Control over Their Own Healthiness - Those Supplying Healthcare Services Had Better Understand That Fact

McKinsey has been looking at the attitudes of patients in the context of what it means to Big Pharma

The thing that stood out for me was this statement:

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2016 Should Be an Amazing Year for Social Media but Please Remember the Digitally Floundering Consumer

A train journey gives you a chance to catch-up on all those 'trends for 2016' newsletters.

I have just been reading the one from Econsultancy about the '11 pivotal social media trends' for 2016.

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Google's Concept of 'Micro Moments' Is Here To Stay - but It Should Be Used with Care

Spend a couple of minutes of your life reading this interview with the McKinsey guru who is talking about the customer journey and how it relates to Google's ideas about 'Micro Moments'.

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Customer Journey Mapping Is Great as Long as You Really Understand the Needs of the Customer

Knowledge@Wharton and Dell Digital Business Services have got together to publish an excellent analysis showing the importance of customer journey mapping,

This is a summary of the thinking and this is the detailed report.

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A Brilliant CX Relies on Me Being Able To Hear and Understand What Your Staff Are Saying

What makes for a first rate customer experience when dealing with staff.

This list looks as good as any.

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Is Harley-Davidson Riding into the Sunset of Ageing Boomers or the New Horizon of Young Bikers?

At the Masters of Marketing Conference (it could only be in the US to have such a title) a senior marketer at Harley Davidson was talking about brands must not neglect the "growth market" of older consumers to focus solely on youthful audiences.

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