Dick Stroud

Pity the media noise about millennials is not matched by their financial importance

I feel sorry for millennials. They are suffering from the same stereotypical generalisations that has plagued their parents and grand parents. Marketers think they are the only game in town. Many employers believe they are an infuriating bunch to manage. As always they reality is much more complicated.
 
The one thing that is for sure is that for some time - like a decade or two - their parents and their parent's parents will be a lot more important to the wealth management industry.
 
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Is marketing in such a bad state as depicted by Mark Ritson - probably

When reading about the exploits of marketers I spend more and more of my time shaking my head in disbelief. How can they be so dumb?

The obsession with digital - the inability to understand the importance of demographics - the lack of understanding about what makes consumers buy products.

If you have 30 mins and don't mind Mark's colourful language then he will provide you with some answers. Nothing and everything to do with ageing. Dick Stroud

 

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Is Your Company Suffering from Morbus Digitalis

Mark Ritson defines this condition of Morbus Digitalis as: "An overstimulated, often hallucinogenic, imagination when it comes to the business potential of social media."

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Boomers Have Suffered from Being Stereotyped for Decades. Now It Is the Turn of Millennials

Making decisions, be they marketing or HR, on the basis of stereotypes of daft. No, it is idiotic.

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Age Friendly Banking Has Some Way To Go Before It Becomes a Reality

Well done Age UK for it efforts to promote age friendly banking.

A term they define as: "services, products and facilities that remain accessible and easy-to-use as people age, assist caregivers and prevent financial exploitation."

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Beware. Those Creating Your Digital CX Are a Different Species from Those Using It.

As usual, some excellent insights from the Nielsen Norman Group. This time it is about young Millennials (18-25).

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Older People Don't Trust Finance Companies and Don't Understand the Products They Offer

Most older people don't trust the Financial Services industry. The lack of trust probably is equally shared by the young. This is not telling you anything new.

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Time To Scrap the Idea of a Category Called Technology for Seniors

Technology for seniors – why have a separate category? Laurie Orlov asks this question and comes up with a few answers.

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Brands Still Need To Retool for 50+ Market - So Says J Walter Thompson

To be honest, there is nothing that new in this report. Its research base is 250 interviews with the 50+. If you study the older consumer marketing you will have encountered most of the findings before - probably more than once.

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A High Tech 'Ageing Experience' like You Have Never Seen Before

MIT AgeLab's Agnes (Age Gain Now Empathy System) was brilliant at generating PR for the organisation. How useful it was in reality and how much good it did  - I don't know. But what a terrific way to promote the message about ageing (and MITAge Lab).

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