Dick Stroud

It is always nice to have a new quote from McKinsey about the ageing business.

This one come from a very recent publication Navigating a world of disruption.

When I first became involved in the Ageing Business - a long, long time ago - AARP had been at it for years. And here they are today, still plugging away to make corporate America aware of the economic values of oldies.

I guess the most obvious and most likely thing that 2019 will bring is pretty much the same things as 2018 bestowed. Somehow that doesn't seem the right thing an observer about the ageing business should be saying - 'just read what I said about 2018'.

I have no doubt there will be the usual round of longevity conferences and innovation events that will be as memorable as they were in 2015, 2016, 2017 and 2018. Lots of ground breaking technologies and insights and lots and lots of hand wringing that 'something must be done'.

The image company Shutterscock has published some data showing how open minded and inclusive Gen Z and Millennial marketers are when it come to using imagery and advertising messages that embrace same-sex couples, transgender models, people with disabilities and gender-fluid models.

Big round of applause!!!!

When reading about the exploits of marketers I spend more and more of my time shaking my head in disbelief. How can they be so dumb?

The obsession with digital - the inability to understand the importance of demographics - the lack of understanding about what makes consumers buy products.

If you have 30 mins and don't mind Mark's colourful language then he will provide you with some answers. Nothing and everything to do with ageing. Dick Stroud

Mark Ritson defines this condition of Morbus Digitalis as: "An overstimulated, often hallucinogenic, imagination when it comes to the business potential of social media."

Making decisions, be they marketing or HR, on the basis of stereotypes of daft. No, it is idiotic.

Well done Age UK for it efforts to promote age friendly banking.

A term they define as: "services, products and facilities that remain accessible and easy-to-use as people age, assist caregivers and prevent financial exploitation."

As usual, some excellent insights from the Nielsen Norman Group. This time it is about young Millennials (18-25).