designers

Did You Have Your Sustainability Discussion Today?

by: Design Translator

Designers these days face a lot of pressure to not only do good design, but also to do the right thing. Indeed the importance of sustainable and environmentally friendly products cannot and should not be underestimated. However, while Designers are central to the creation of these products, it takes a lot more than just having the “Will” to do it.

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There Are Three Types of Businesses in This World. Either You Are Selling 'Bandages', 'Snake Oil' or 'Transformation'. The Problem Is It Is Never Easy to Tell the Difference.

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Which Member of Your Design Team do You Represent?

by: Design Translator

Michael Roller has written a great post describing the 4 key members of a design team and the different roles they play. They are a little complicated at first glance, so I have taken the liberty to add to this discussion by translating these roles into the more common design titles we are familiar with (in brackets are my contributions):

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20 Tips for Designers to Beat the Recession

by: Design Translator

This article was originally published on Yanko Design. As I know some Design Sojourn readers don’t really frequent YD, I thought it might be a good idea to republish it here as well. I have also re-edited some of the text to make it more relevant to DS readers. Enjoy!

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Dieter Rams and His 10 Design Commandments

by: Design Translator

My first exposure to Dieter Rams was through a German lecturer I had at school that really idolized him. Perhaps it was his constant, “Dieter did this” or “Dieter would have done that” that really put me off! Now that I think about it, my former lecturer even looked and dressed like him! However through out the years, I have come to recognize Dieter’s extensive and important influence over modern industrial design.

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5 Secrets of Strategic Designers

by: Design Translator

The background of this article stems from my interest in how Strategic Industrial Design forms the backbone of thinking in the very best designers in our field. Therefore I have been quietly spending some time studying and observing strategic designers and their “modus operandi”. In the process, I have been fortunate to meet, attend lectures, interact and share ideas with such talented strategic designers and design leaders.

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Question of the Week: My Non-designer Boss Thinks I Suck!

by: Design Translator

This question of the week by reader Jane is delayed, in fact much delayed. Apologies as I have been caught up with work! She writes:

I’ve been working at a product design company for almost a year and a half. Meeting new friends, colleagues, clients, manufacturer and people from different walks of life has been so fun and it has certainly kept me going for so long. Notice I did not mention my boss at all, well he does not have a design background.

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Bridging The Language Gap: Who Cares about My Design?

by: Design Translator

Designer: We designers need to loosen up.

Me: Yeah? How so?

Designer: We are taking our design work too seriously. Our clients just take our designs at face value.

Me (In a philosophical voice): This organic form reflects the beauty of natural elements that are found in plants and nature…

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Do Designers Visualize or Articulate?

by: Design Translator

I have always liked to use the term “Strategy Visualization” as an activity for designers to solidify, by design, a company’s business strategy.

So recently, I was having a chat with my boss about getting some “visualizations” done for a design strategy by our client. My boss correctly pointed out to me that Designers should be “articulating” a strategy rather than “visualizing” one.

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What's the Difference between a 'Strategic Designer' and a 'Creative Designer'?

by: Idris Mootee

I received over 50 emails on this controversial blog post "The Death of Creative Director" and thanks for those who expressed their views here. Here's one from a friend of mine Barry Robinson (a CD) which I want to share with you. It is good to see a digital agency Creative Director's view of this topic.

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