China's design industry experts are calling for greater government support in order to help the their manufacturers raise the competitiveness with design innovation. Zhu Tao, president of China Industrial Design Association, said the Chinese economy suffered heavily from the global economic crisis, with factory closures and layoffs. "Without our own design, we won't have our own brands. Without our own brands, we won't be independent in the world. Being an OEM (original equipment manufacturer) is no way out," he said. China does have a design policy. Not even the US has one.