design

Decision Fatigue is Why Designers Need to Respect Consumers

It was not very long ago that the world was filled with objects like the dreaded VCR. That piece of crap was supposed to make our lives better by recording our favorite TV shows so that we could do more important stuff like going for dinner.

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12 Reasons Why the Apple Design Process Is Nothing Special

You would probably have caught wind of Sir Jony Ive’s rare interview with the London Evening Standard by now. I was not planning to blog about this as I figured that this would just become a pointless re-post. Except something dawned on me as I read the post. My suspicions that Apple’s Design Process is nothing special was confirmed!

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Customer Experience: It’s in the Little Things

I recently completed a project for Philips Lighting on the ways hotels should reshape themselves to be successful in the future. As part of the research I came across this brilliant video by futurist Patrick Dixon on the way many business hotels seem to "get it wrong" when it comes to delivering a quality experience for their customers. If you think about it, most of the things he talks about are "rather obvious". Also, as any frequent traveler can testify, they have been around for ages. 

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7 Supermarkets to Visit in 2012

When interviewed for my book So You Want To Be Customer-Centric, Georges-Edouard Dias of L'Oréal pointed out the opportunity to truly improve the customer experience in many traditional supermarkets.  In his view: “Many stores today aren't really user-friendly. You need to drive there and park far away from the entrance. When you get inside, it's hard to find the information you're looking for. There are too many products to get a clear picture, and the staff aren't always much help either. Not to mention that even if you know exactly which product you want to buy, it may not be in stock.”

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Implementing Design Thinking 2: Have the Guts to Say it Sucks

I’ve found that one of the big reasons why Design Thinking fails in organizations, is that no one has the guts to stand up and say that an idea/concept/proposition sucks.

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Apple’s Inconsistent Aesthetics

James Higgs writes an interesting article about the inconsistencies of Apple’s aesthetics. In one corner you have Apple’s sublime and minimal industrial design where every corner or radii has been considered.

These devices have become increasingly simple and pared down, even as the power contained in them has increased. There is very little, if anything, extraneous on the Magic Trackpad or the MacBook Air.

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Interactions Design Will Enable New Social and Cultural Behavior. How Do You Research These Emerging Behaviors and Their Implications?

Back from London and a very productive week. Many are still sadden by the loss of Steve Jobs. I quote Ginsberg: "I saw the best minds of my generation... angelheaded hipster raging or the ancient heavenly connection, in the machinery of night...". The world misses Steve Jobs.

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The Design Council Is Looking for Good Product Ideas

The Design Council has a half million to help finance new innovative ideas to help older people remain connected. The video explains what it is all about - so does this link.

 

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New book: So You Want To Be Customer-Centric?

For the past few years I've been quite active in the field of customer-centric marketing and management. I had the privilege of working with the likes of Philips, ING, Lexus, L'Oréal, Sanoma and many others on projects which touched every part of our globe.

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The Struggle Continues in Measuring the Value of Design

It’s not easy describing the value of design. Even looking to describe the value of design being optimistic. I often get by by reducing the discussion to 2 scenarios; what happens when design is used and when design is not. So it did not come as a surprise to me that at the recent Design Management Institute (DMI) meet up in Copenhagen, they concluded that the value of design can’t be measured”…or at least not in any standardized way”.

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