design

Free Web Page Heat Maps?

by: Roger Dooley

The common belief is that neuromarketing is trying to find the mythical
"buy button" in the brain. If you are an ecommerce web designer,
though, the "buy button" is one thing you want to be sure your visitors
can find very easily!

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Are You Ready for the Coming 'Feminitization of Everyday Objects'?

by: Idris Mootee

 

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Since When Has Everyone Become an Ethnographic Expert!

by: Idris Mootee 

There is so much hype around innovation, (including customer inspired innovation) and ethnography these days almost every research firm is telling you that they do ethnography and every design firm is an innovation firm.

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Interaction 08 Videos

by: David Armano

So here's a video of my talk at Interaction 08

...And here's why you should watch it:

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10 Design Thinking Principles for Strategic Business Innovation

by: Idris Mootee

I was often asked the question of what "design thinking" has to do with business strategy. When talked about "design thinking" people refer to aesthetics (mainly high stlye design or usability) and generally they cannot relate to strategy (strategy means spreadsheet).

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Interaction 08 In a Word: Better

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Productivity and the Design + Usability Culture

by: Idris Mootee

We're playing with the new MacBook Air  in the office today and we all appreciate what Apple put into this machine. Apple is no question a company that focuses not on its product, but on innovation.

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Experience Design Is the Next Disruption for Chains

by: Idris Mootee

Marriott
announced that they will bring designers' touch to their chains. With big names designers
like Starck and Graves who lift Target to the contemporary design class, I think it is really a matter of
time that they bring their ideas to hotels, restaurants or even gas stations. Hip hotelier Ian Schrager, the

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Subject to Change: Creating Great Products and Services for an Uncertain World

by: David Armano

While I still have great appreciation and admiration for the field of graphic design--the simple fact is that I have a tough time relating to many aspects of it. I haven't looked at an an issue of Communication Arts in years and AIGA becomes less relevant to me as digital media continues to evolve.

But, I will be adding this to my short list of books to read:

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Human Centered Design (HCD) Is Innovation's New Secret Weapon

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