There were lots of talks around Software as a Service and it is actually becoming part of a major transformation of the software industry, and yet many still don’t fully understand what it takes to capture these opportunities.
I was doing an interview for a new book about experiential marketing and I was asked about the importance of brand ambassadors. My response was that while they were certainly very important when you were doing marketing events, the truth is that there shouldn't be a select group of brand ambassadors. Every employee that you hire should be a brand ambassador. We've written about the importance of retail in the past and updated our thoughts: