design

Why are Businesses so Interested in Design Thinking and the Design Process?

I have been watching ”Design Thinking” very closely for a long time now, often amused on how it is unfolding in both the design and non-design industries. At this time I’m curious it is evolving, and having strong suspicions on how it can be an element to bridge the “language gap” between Design and the Business.

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What Role Does Design Play within Your Organization?

by: Design Translator

Designers often wonder or whine about how their work is not recognized, accepted or even respected in their organization. What many designers don’t realize is how they or their designs are treated has to do with how the discipline of design is viewed within their organization. While most of the time I reference organizations that have in-house design teams, most of the topics of our discussion today can also apply to consultancies looking to service organizations that buy design services.

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There Are Three Types of Businesses in This World. Either You Are Selling 'Bandages', 'Snake Oil' or 'Transformation'. The Problem Is It Is Never Easy to Tell the Difference.

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Innovation? What a Waste of Time!

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Re-Thinking The Focus Group: Tropicana Design Flops

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Quantity Equals Quality if You Fail a Lot!

by: Design Translator

The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality.

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What Is Strategic Design?

by: Design Translator

Recently Raph, from the very excellent Design Droplets blog, wanted to know how I would define Strategic Design.

I never had to consciously apply strategic design and thinking methodologies as it was something that I just did through my daily design activities. It was, in a way, second nature to me and a somewhat automatic response when I have to deal with problems. So I have to admit when I was asked this question I was momentary stumped.

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Bridging The Language Gap: Who Cares about My Design?

by: Design Translator

Designer: We designers need to loosen up.

Me: Yeah? How so?

Designer: We are taking our design work too seriously. Our clients just take our designs at face value.

Me (In a philosophical voice): This organic form reflects the beauty of natural elements that are found in plants and nature…

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Designers May Not Be the Ones that Can Save Industries. But Designers Are Capable of Transforming Cities beyond the Industrial Age.

by: Idris Mootee

If you think business is competitive, think about cities. Every city is struggling to find innovative ways to heighten their creative energy and transform their cities to a post industrial age era. One of them is Seoul, it has an ambitious plan to transform into the “Soul of Asia, a city of design and culture”, reflecting the total change in mindset from a dour, industrial age city.

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Good PowerPoint Design - a Strategic Business Tool

by: Alexander Osterwalder

Have you ever "sold" a business project to your management or a venture to a financier? Did you ever happen to use PowerPoint or a similar presentation tool? Probably yes. Well, how much time did you invest in your slide deck? Were your slides beautiful?

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