Design Translator

The Relationship between Design and Marketing

I have always maintained that Design and Marketing go hand in hand. Any designer looking to become more business savvy can get quite far if he or she starts with some marketing knowledge.

Mike Funk writes:

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Fast Company Incorrectly Condemns Google’s Design Process

When I glanced over “Google Equates “Design” With Endless Testing. They’re Wrong” by Co.Design editor Cliff Kuang, my immediate reaction was, does the editorial team at Fast Company’s Co.Design know what they are talking about? I had to re-read it just to be sure, and both times I concluded that they were overly harsh.

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When Ideas Have Sex

Matt Ridley shows that the reason why humans have advanced as a culture was because we were able to exchange ideas and learn from each other.

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How Can We Fix the Problems of Design Thinking?

This article has actually been sitting as a draft for a few months now. I knew I wanted to write a follow up to the popular (49 comments at the time of writing!) Design Thinking is Killing Creativity, however I held off, as I wanted to have some time to hear your feedback as well as look at the fall out of Design Thinking all over the Internet.

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How Steve Jobs Turned Apple around in 1997

This speech probably took a lot of guts to deliver to the Apple faithful, and not surprisingly much of it was followed with of boos and jeers.

However the thing to note is this key statement below. One that I firmly believe really sets the foundation for the Apple we know today:

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Old School Design Methods and the Value of Craft in Our Digital World

You probably would have read a very rare Jonathan Ive interview on Core 77 by now. If you have not, do check it out? I would say a lot of the interview was generally not surprising, however the last few paragraphs jumped out at me. What I noticed was that despite Apple’s very digital playing field, their industrial design process was, and is, still very old school analogue.

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Rethinking the Hairdryer

Ariane Prin, a Masters student at RCA, shares her thinking and conceptual process behind her Air Hair Project: hair dryer for hairdressers.

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The Three Minute Rule to Better Understand the Consumer

Anthony Tjan shares:

While there are obvious ways to gain significant customer understanding, such as surveys and focus groups, some of the most interesting insights come from less direct analyses.

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Brands, like Apple, Are the Masters of the Universe!

Recently, there has been a lot of buzz on the Internet about two similar events. What happened was basically this; The Masters of the Universe had proclaimed their decrees like dictators and the only thing the rest of the world could do was, for a lack of a better phrase, gnash their teeth in frustration.

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Apple Executives Have Balls of STEEL!

The world is all in a frenzy with the launch of the iPad. Even I could not help but get caught up in the madness. I have been reading a whole host of articles covering the iPad launch, ranging from New York Times tech columnist David Pogue’s schizophrenic review, marketing linchpin Seth Godin’s marketing angle, and blogging actor Stephen Fry’s heart felt “why buy” (loved him in V for Vendetta) and Fastcompany’s “don’t buy” reality check. And these are just a small snap shot of all the articles I’ve been tracking!

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