Design Translator

Sorry, People Do Not Buy Products because They Look Good

One of the most important and significant things that I have learnt in the last few years working with businesses is that people don’t buy your products just because they look good. People buy your products because it benefits them; or it has something that is of value to them.

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What can Design do for Business Innovation?

The UK Design Council has produced a nice little video interview with the likes of IDEO’s Paul Bennett and Professor Roberto Verganti (of Design Driven Innovation fame) sharing their thoughts on what is design and what design can do for businesses.

 

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A Rare Interview with the Master of Good Design, Dieter Rams

I’m a big fan of Dieter Rams, so much so that I have even dedicated an entire article here at Design Sojourn to his design philosophy. Therefore, I was quite excited to watch this rare interview of everyone’s favorite Design Meister by Fast Co Design.

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A Rare Interview with the Master of Good Design, Dieter Rams

I’m a big fan of Dieter Rams, so much so that I have even dedicated an entire article here at Design Sojourn to his design philosophy. Therefore, I was quite excited to watch this rare interview of everyone’s favorite Design Meister by Fast Co Design.

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Let the Material Design Itself

John Cho Moore grew tired of the limitations of the industrial design process and is now trying to capture the essence of design with his beautifully handmade bamboo and canvas bags.

Follow John through his unique manufacturing process that challenges convention thinking about product design and the creative process.

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9 Lessons from a Design Entrepreneur

Sometime in 2006, I decided that if I were going to be designing commercially successful products and strategies, I would need to know what it is really like to run a business, a business that would rely on the type of products and strategies that I would come up with.
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Build Ecosystems Not Products

It is commonly known that Apple does not use user-centered research to help the Business determine what they should create or do next. They go one better. They build “playing fields” wide enough for people to do as they please.

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From Unthinking Design to Design Thinking

I recently spoke to a person who has successfully started to integrated design thinking into his organization. He re-emphasized the word “started” because he feels his organization is still making the journey. Even so, his organization is already starting to see the benefits of design thinking.

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Top 10 Mistakes Design Businesses Make

David Sherwin, a Senior Interaction Designer at Frog Design, has complied a list of the top 10 mistakes design businesses make. This presentation is a must read for anyone who runs or owns a design business of any kind, as well as those thinking of starting out on their own entrepreneurship venture.

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Not Consumer Insights but Consumer Discoveries

Yet another popular online publication link baits the entire design industry by revisiting the whole “User Centered Innovation is not really innovation” debate. I mean, did we not discussed this whole “User Centered Innovation is Dead” thing more than a year ago (in February 2010)? I thought we had already decided where the strengths and weaknesses of this activity or process lie and have all moved on?

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