Design Translator

One of the most important and significant things that I have learnt in the last few years working with businesses is that people don’t buy your products just because they look good. People buy your products because it benefits them; or it has something that is of value to them.

The UK Design Council has produced a nice little video interview with the likes of IDEO’s Paul Bennett and Professor Roberto Verganti (of Design Driven Innovation fame) sharing their thoughts on what is design and what design can do for businesses.

I’m a big fan of Dieter Rams, so much so that I have even dedicated an entire article here at Design Sojourn to his design philosophy. Therefore, I was quite excited to watch this rare interview of everyone’s favorite Design Meister by Fast Co Design.

I’m a big fan of Dieter Rams, so much so that I have even dedicated an entire article here at Design Sojourn to his design philosophy. Therefore, I was quite excited to watch this rare interview of everyone’s favorite Design Meister by Fast Co Design.

John Cho Moore grew tired of the limitations of the industrial design process and is now trying to capture the essence of design with his beautifully handmade bamboo and canvas bags.

Follow John through his unique manufacturing process that challenges convention thinking about product design and the creative process.