design thinking

by: Idris Mootee

What do we know about creativity? We mistakenly narrowly associate creativity with film director, musician or an egotistic advertising creative director. The very idea of a creative director is so 70’s. It may be still relevant in the field of performance art as it is more about personal style, but in the world of marketing and design, it is an irrelevant role. I’ve seen many account planners who are more creative than the “creative directors” although they don't wear that hat.

by: Design Translator

I have been thinking about this a lot lately. Particularly because I frequently like to consolidate my design thinking, and had noticed many designer anchoring their work on some kind of design philosophy or thinking. Similarly, Dieter Rams’ 10 Commandments helped define him as a designer, and perhaps by identifying these Principles or Laws could do the same for me as well.

by: Idris Mootee

I have received a lot of great feedback from many of you on my previous post "MFA is the new MBA". There has been some heated debate from our MBA strategists on whether designers can really handle the data-driven culture of board level decision making.

by: Idris Mootee