by: Idris Mootee
What do we know about creativity? We mistakenly narrowly associate creativity with film director, musician or an egotistic advertising creative director. The very idea of a creative director is so 70’s. It may be still relevant in the field of performance art as it is more about personal style, but in the world of marketing and design, it is an irrelevant role. I’ve seen many account planners who are more creative than the “creative directors” although they don't wear that hat.