I learned today that Axe Body Spray for Men is running an ad in Uruguay where readers sending an SMS to their address receive on their phone the missing bits of a picture of a beautiful woman. (Those bits are clothed, BTW.)
A while ago I worked with a colleague that was a huge fan of Six Sigma. Six Sigma is a set of statistical and analytical tools use to measure and track the efficiency of a business or operations. My colleague was fanatical in improving the quality control of the organization and introduced all kinds of Six Sigma control points, or “gates” into the development process. He succeeded in creating a firmer structure in the process, but unfortunately, this new system created a lot of drag in the small organization.
Dev Patnaik, in his well written article at Fast Company, reminds me of a big problem with Design Thinking: vagueness in its definition. Even here at Design Sojourn, we have tried, with limited success, to discuss and dissect its definition.
I have been watching ”Design Thinking” very closely for a long time now, often amused on how it is unfolding in both the design and non-design industries. At this time I’m curious it is evolving, and having strong suspicions on how it can be an element to bridge the “language gap” between Design and the Business.
As many of you know, I am a big fan of design thinking applied to business. I believe there is a lot we can learn from designers and their tools to improve the way we innovate and manage in companies. Hence, it's straightforward to have a guest post by a designer.
I received over 50 emails on this controversial blog post "The Death of Creative Director" and thanks for those who expressed their views here. Here's one from a friend of mine Barry Robinson (a CD) which I want to share with you. It is good to see a digital agency Creative Director's view of this topic.