design thinking

My Reading Journal: Roger Martin’s “The Design of Business”

The Design of Business: Why Design Thinking is the Next Competitive Advantage,” by Roger Martin. 2009: Harvard Business Press, 190pp.

When did you read it? November 2009.

Continue Reading

We Have an Innovation Problem, and It Is Miles and Miles of Indistinguishable Stuff

I learned today that Axe Body Spray for Men is running an ad in Uruguay where readers sending an SMS to their address receive on their phone the missing bits of a picture of a beautiful woman. (Those bits are clothed, BTW.)

Continue Reading

Is Six Sigma an Enemy of Design?

A while ago I worked with a colleague that was a huge fan of Six Sigma. Six Sigma is a set of statistical and analytical tools use to measure and track the efficiency of a business or operations. My colleague was fanatical in improving the quality control of the organization and introduced all kinds of Six Sigma control points, or “gates” into the development process. He succeeded in creating a firmer structure in the process, but unfortunately, this new system created a lot of drag in the small organization.

Continue Reading

Why Not Forget Design Thinking and Try Multidisciplinary Thinking Instead?

Dev Patnaik, in his well written article at Fast Company, reminds me of a big problem with Design Thinking: vagueness in its definition. Even here at Design Sojourn, we have tried, with limited success, to discuss and dissect its definition.

Continue Reading

Why are Businesses so Interested in Design Thinking and the Design Process?

I have been watching ”Design Thinking” very closely for a long time now, often amused on how it is unfolding in both the design and non-design industries. At this time I’m curious it is evolving, and having strong suspicions on how it can be an element to bridge the “language gap” between Design and the Business.

Continue Reading

Thoughts on Design Thinking by Alan Smith - Designer of 'Business Model Generation'

by: Alexander Osterwalder

As many of you know, I am a big fan of design thinking applied to business. I believe there is a lot we can learn from designers and their tools to improve the way we innovate and manage in companies. Hence, it's straightforward to have a guest post by a designer.

Continue Reading

Innovation? What a Waste of Time!

Continue Reading

Who Do You Think Are Best Equipped to Help Companies to Get Out of This Economic Mess? It Is the Designers, Not the Economists.

by: Idris Mootee

This has been a good week that I have some time to organize my life and do a little planning for the next 12 months. It is not a luxury but really a necessity. Time is a precious commodity for me.

Continue Reading

Design Thinking or just Thinking?

Continue Reading

What's the Difference between a 'Strategic Designer' and a 'Creative Designer'?

by: Idris Mootee

I received over 50 emails on this controversial blog post "The Death of Creative Director" and thanks for those who expressed their views here. Here's one from a friend of mine Barry Robinson (a CD) which I want to share with you. It is good to see a digital agency Creative Director's view of this topic.

Continue Reading
Subscribe to RSS - design thinking