Research Design Is More than Just a Design Tool. The Truth Is 80% of the Time They Weren't Designed and Conducted Properly.

What is design research? It is generally refer to the upfront contextual inquiry work that designers perform before they start ideation. Sometimes it involves some light ethnographic work and some interviews, but it is primarily not structured as comprehensive or rigor. Design research emerged only in the late 60’s with the goal to improve seeing how consumers use the product and looking for ways to improve the effectiveness of a product. Pretty much a human factor investigation, but it is now widely practiced but facing a few serious challenges.

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