Denise Lee Yohn

Brand Experience Brief: Targetexpress

TargetExpress, the new smaller retail concept from the folks at Target, is intended to offer “an assortment that is locally relevant to meet urban guests’ quick trip wants and needs at an everyday value.” Check out this video audit and analysis to see how it delivers on that mission.

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You-ification — The Future of bBusiness Is Personal

The future of business is personal. We are embarking on “The Age of You”, in which “Mecosystems” (ecosystems that revolve around and cater to you) and “responsive experiences” (customer experiences that adapt to your needs and preferences) will prevail.

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Great Management Questions

What questions should entrepreneurs ask themselves if they want to improve their companies?” Earlier this year, business thought-leaders including Jim CollinsMarshall Goldsmith, and Gary Hamel were asked this question and their responses were published in In

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The Transformation of Marketing

Descriptions of how marketing is changing usually refer to new digital capabilities and media channels. But a more foundational transformation is also taking place - one that is elevating marketing into a critical, core company capability and shifting the scope of what marketing entails.

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Put People in the Center of Word-of-mouth Marketing

Word of mouth marketing (WOM) may be the most effective marketing out there today, given the wide availability and accessibility of people’s opinions coupled with the continuing public distrust of company sales pitches. But WOM doesn’t just happen – nor does conventional marketing wisdom apply. WOM marketing is unlike any other kind of marketing out there and poses unique requirements as well as capabilities.

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How To Advance Your Own Movement

Great brands don’t follow – they lead. That’s why they tend to ignore existing trends and advance their own cultural movements instead.

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Brand Experience Brief: Pzza Cucinova

The company behind Sbarro has created a new fast casual pizza concept, Pizza Cucinova. It’s a higher end customer experience than most brands aspiring to become the “Chipotle of pizza.” Check out this video audit and analysis of the brand experience:

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Do You Do What Great Brands Do? Find Out With This Brand Assessment

Want to know if you’re building your brand the way great brands do? Take this 10-question brand assessment.

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Brand Book Bites from Aaker on Branding

The book: Aaker on Branding:  20 Principles That Drive Success

The brain: One of the definitive voices on branding, David Aaker. Dave has published more than 100 articles and 15 books on branding, brand strategy, and brand management, including Managing Brand Equity and Building Strong Brands, two texts that have served as my bibles.

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Three Ways To Bring Sexy Back to Brick and Mortar

Target and Walmart have lost their mojo. Same store sales and earnings have been flat or down for Target over the last year and Walmart recently posted six straight quarters of traffic declines and five in which same-store sales declined.

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