Denise Lee Yohn

What Great Brands Do — Infographic

If you’re looking for inspiration and insight on how to build a great brand, this infographic is for you. It introduces the brand-building principles discussed in my bestselling book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. (Jossey-Bass.) Enjoy! Download! Share!

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The Roles of Brands in Businesses

Today’s post concludes a four-part series, A Brand Strategy for the Republican Party — and Your Business Too. After reviewing in Part One the problem with the way both parties’ brands are currently being used and introducing in Part the concept of a “driver brand,” Part Three: A Third Way — Political Parties As Endorser Brands recommended that political parties to operate as endorser brands. 

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Brand Experience Brief: Best Buy

This Brand Experience Brief covers Best Buy. I visited the location in Richfield, MN, and found that instead of presenting a cohesive Best Buy brand experience, the store provides a collection of shopping experiences for different brands. Take a look:

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Brand Book Bites from the Birth of a Brand

Here’s my newest “brand book bite” — check out the full collection of write-ups and author interviews here.

The book: The Birth of a Brand:  Launching Your Entrepreneurial Passion and Soul (Beyond Words Publishing), a business memoir about the world-renowned UGG brand of sheepskin boots from Australia

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Brand Experience Brief: Whole Foods Detroit

Whole Foods Market opened a unit in Midtown, Detroit, to serve a primarily black, low income consumer who is relatively uneducated about local and healthy food. Check out this video audit to see how it designed and managed the customer experience there.

 

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Brand Book Bites From a Beautiful Constraint

The book: A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business — a very smart text that is organized into three sections comprising the requirements needed to find the beauty in a constraint: mindset, method, and motivation.

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Three of the Coolest Things I Saw at the Consumer Electronics Show 2015

I’ve already written in a Forbes column about how I was underwhelmed by some of the more traditional products showcased at the 2015 International Consumer Electronics Show (wafer thin TVs, curved TVs, augmented reality glasses, etc.) So I thought I would share three of the things that did get me excited.

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Brand Book Bites from Sticky Branding

The book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand – a very helpful book for small- and mid-sized businesses.

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Ban These Five Words from Your Brand Strategy

As I help companies define or re-define their brand strategies, we articulate the core values and attributes of their brands. We distill from all the things that could be said about their brands the most distinctive and defining elements.

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What Should Uber Do?

Uber seems to be under fire from all directions. The ride-sharing service is being blocked by some cities and entire nations, dealing with accusations of a driver having sexually assaulted a passenger, addressing a story by a reporter who felt threatened when a company executive suggested they try to squash negative coverage, receiving criticisms over surge pricing during the recent incident in Sydney, and being sued for allegedly making false claims about the safety of its service. You’d be right for wondering if Uber might fall even faster than it rose.

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