Denise Lee Yohn

Are You Speaking the Wrong Loyalty Language?

Over a third of customers say they would not be loyal to a brand if it weren’t for the brand’s loyalty program, according to Bond Brand Loyalty. Bond also reports 68% of Millennials wouldn’t be loyal to a brand without a strong loyalty program.

Continue Reading

Re-think Your Marketing Models

It’s brand new world out there. 500 million tweets are sent every day. Amazon sells over 250 million products. Over 27,000 reviews are posted on Yelp every minute. The average U.S. TV home now receives 189 TV channels.

Continue Reading

Brand Experience Brief: Birchbox

Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences.

Continue Reading

Brand Book Bites from Do Over

The book: Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck is a humorous, helpful book for anyone who wants to get more out of their work

The brain: Jon Acuff is a popular speaker and writer whose past books include New York Times bestseller Start

Continue Reading

New Pinterest Board: #WGBD

Spot a great brand in action? Want to share your favourite brand? Inspired by a new brand? Please share your images on my new #WGBD Pinterest board — or tag your Twitter or Instagram posts with the hashtag #WGBD and I’ll make sure they get added to the board. Images of anything — a product, a sign, packaging, a store, a logo, a person, an ad — are welcome. 

Continue Reading

Brand Experience Brief: Eureka!

Eureka! is a chain of polished casual restaurants that claims to deliver a value driven experience defined as “eatertainment.” Check out this video audit and analysis of the brand experience to see if it delivers on that claim.

Continue Reading

What Is the Purpose of Business?

The recent “Race Together” initiative from Starbucks — and the criticism it generated — requires us to reflect on the purpose of business.

Continue Reading

Don’t Try To Build a Great Brand Without This

In my experience working with some of the world’s greatest brands, I’ve discovered there’s single most important requirement for building a great brand: ownership of brand-building by executives at the highest level of the organization. 

Continue Reading

Brand Experience Brief: Sport Chalet

Welcome to my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept. Today you can take a look at Sport Chalet flagship store located in the Fig@7th shopping centre in downtown Los Angeles, CA. 

Continue Reading

Brand Book Bite from Evolve: Marketing as We Know It Is Doomed

Welcome to my latest “brand book bite” — check out the full collection of write-ups and author interviews here.

Continue Reading
Subscribe to RSS - Denise Lee Yohn