Denise Lee Yohn

Shark Tank can teach you a lot about how to sell — at least, that’s my takeaway from hearing the stories of Shark Tank contestants.

You’ve got brand-building questions; I’ve got answers!

Today I’m introducing a new short series of videos to address the questions I frequently hear about brand-building. My answers are taken from my recent media interviews, so they’re based on real-live issues. Take a look at the first instalment: How should we evolve or extend our brand?

Each of us has our own favourite stores; we all have those restaurants that we keep going back to. Some restaurateurs and retailers have managed to cultivate our loyalty and we love going to them. We tell our friends about them, we “like” them on Facebook, we gather groups to go to their stores with us.

Check out a few quotables about influence — from the National Speakers Association Conference INFLUENCE 2015. Featuring Chef Jeff Henderson, Verne Harnish, Jenn Lim of Delivering Happiness & more.

Here’s my latest Brand Book Bite, a write-up on and interview with the author of a book I recommend for brand-builders:

Brands continue to grow in value, according to the analyses in Millward Brown‘s most recent BrandZ Top 100 Most Valuable Global Brands report.

Warby Parker is one of the several e-commerce brands, including Bonobos and Birchbox, that have ventured into the physical store space. Check out this Brand Experience Brief video to learn what works and what doesn’t in Warby Parker’s store in New York City’s SOHO, and why it matters.

I recently wrote an article for OPENfor.business entitled, “Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential?” In it, I explained that some CEOs try to explain why brand-building isn’t relevant or possible for them by claiming “Our situation is different.” But the unique challenges they think face are, more often than not, really just excuses for not having the commitment, discipline, and focus to build a great brand.

Here’s my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept — and this store certainly is interesting. 

The book: Organizations in the Face of Crisis: Managing the Brand and Stakeholders — a thorough text on a tough topic