demographics

The Early Adopters Aren't Always Who You Think They Are

Within the tech world, the explosive growth of Twitter has (literally) been front page news over the past six months, with Twitter appearing on the cover of TIME Magazine and New York Magazine, among others. What's interesting is that Twitter's phenomenal growth hasn't come from where you'd think it would come from -- early adopters in the young teen demographic.

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Teens Don't Tweet... Or Do They?

Yesterday, Mashable reported Nielsen's latest Twitter numbers with the headline Stats Confirm It: Teens Don't Tweet. This gained traction on Twitter turning into the trending topic "teens don't tweet" which was primarily kept in play all day yesterday with teens responding to the TT by saying "I'm a teen" or the equivalent of "you're all idiots... what am I, mashed potatoes?"

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Ageing China an Opportunity and a Potential Disaster

All good marketers should understand global demographics. I am sure it is not something that is taught but it should be.

Here is a factlet that everybody should know - by 2030 China will have a higher proportion of its population who are 60+ than the US.

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Don't Forget Older Men in Your Marketing Plans

The arguments/examples in this article are from the US but I reckon the argument holds true for the UK.

I am as guilty as anybody in telling my clients that it is all about targeting the older woman not men. Maybe I have been overdoing things a bit.

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Older Users Becoming Dominant on Facebook

 The biggest group on Facebook are not university or college students, or even people in their 20s in their first job. According to analysis by iStrategyLabs, the biggest group of users on Facebook are 35-54 year olds.

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The Economist Survey on Ageing

I reckon The Economist is fantastic value for money.

Each week, in one publication, you get a distilled summary and interpretation of the important things that are happening in the world – all for the princely sum of £100/year.

OK, advert over.

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Why Didn't GM Use 'Harry Potter Marketing'?

I was driving to the local baseball field this week (very slowly–there’s a townwide sidewalk construction project underway and every street is a work zone). Coming the other way was a big Cadillac driven by someone in the Cadillac market sweet spot–a 75-year-old guy. Which got me wondering about Cadillac and GM’s restructuring and the flashy, angular Caddies they’ve been selling for the past 10 years. The guy I saw was driving an older Seville, long and smoother, a real Caddy.

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Online Advertising Priorities

by: Dick Stroud

Many thanks to Martijn de Haas for telling me about this report from the European Interactive Advertising Association titled: “Marketers’ Internet Ad Barometer 2009.”

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The Elephant in the Room

by: Dick Stroud

Another day another Boomer conference.

This morning my inbox contained yet another press release about a “Boomer Summit”. The first few paragraphs contained the usual mandatory stuff demonstrating the importance of the older market.

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Tom and I See It the Same Way

by: Dick Stroud

There is a lot being published about consumer electronics in the wake of the show in Las Vegas. Any market analyst worth their salt will have a report about the market.

A couple of the gurus have discovered something that I suspect most people reading this blog have known for years. For example:

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