I Thought the 'Shopping Basket for Life' Argument Was Dead and Buried - but No

A long time ago, at the birth of the ageing business, there was a set of arguments that were always rolled out to justify why brands focus on the young. In those days young was 18-34, for many it still is but it has gone up a decade or two.

Continue Reading

Post Demographic Consumerism = Age Neutral Marketing

I always like reading Trendwatching promotional material. Recently they produced some content about post demographic consumerism that they define as: People – of all ages and in all markets – are constructing their own identities more freely than ever. 

Continue Reading

2015 Heralds the Age of 'Post Demographic Consumerism'

It's early January and that means one thing - forecasts for the coming year.

I have this image of the poor sods that have to come up with these insights huddled in a room in late December trying to come up with something interesting to say. Time is running out and they default to rehashing the forecasts from the previous year or the one before that. In this case, the ones from a decade before.

Continue Reading

The Demographics of Social Media Users — 2012

Pew Internet Research has been busy looking at the demographics of social media use in the US.

Continue Reading

The World’s Youngest Populations

This EuroMonitor report looks at the world through the prism of its young populations.

The proportion of population aged below 30 in the global population stood at 50% in 2012, down from 62% in 1980.

Continue Reading

A 'Must Read' if London Is One of Your Markets

I have already said a few words about the latest census data.

Thanks to Richard Webber I have just been reading a more detailed analysis of what has been happening in London - 2011 Census first results: London boroughs’ populations by age and sex.

Continue Reading

A Report You Must Add to Your Library

Last week I was in Dublin attending a conference organized by the Ageing Well Network.

The keynote speaker was Dr. David Bloom who is the Professor of Economics and Demography in Department of Global Health and Population, Harvard School of Public Health. His session was about those  outcomes of demographic trends that are inevitable and those that are not. David is an excellent, thought provoking speaker.

Continue Reading

You Will Never Meet Mr / Ms Average

Nielsen has published some data about the TV audiences in the US.

The ‘average’ American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. Not 1 minute or 3 minutes but 2 minutes. Wow

Continue Reading

Why Apple Is a Baby-Boomer Stock

I totally agree with the conclusions of this article that Apple products are and will continue to be popular with older people. I don’t agree with the rationale for reaching this conclusion.

The author is basically saying that older people buy Apple products because the want to be ‘hip’ and this gives them an easy way of achieving this goal. Here are some of the quotes:

Continue Reading

The Twilight Generation

Five years ago I identified a cohort of older people I called the Charmed Generation. A combination of final salary personal pensions, house price inflation, lack of debt and inherited money from their parents has insulated these people from the financial trauma that has afflicted their children and grandchildren and many of their peers.

Continue Reading
Subscribe to RSS - demographics